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Information
Regenarrativ
Ausrastern
Esszimmer
Buona Magazine
Heat Festival
EHC Lustenau
Central Park Running Club
FC Lustenau Blättli
Studio Dom
Black Swan Theater
Werkschau
Living Otherwise
Fonts: ABC Favorit Mono and NG Hofmann
Institute of Design Research Vienna
2025
Regenarrativ is a regenerative packaging concept for a dental kit that rethinks packaging as an active part of the product system rather than disposable waste. The core element is handmade paper embedded with flower and herb seeds. After use, the packaging can be planted and becomes part of a natural growth cycle directly linked to the production of the mouthwash.
The visual design combines digital and analog techniques. Scans and macro photographs of plant surfaces and structures were digitalized and translated into halftone design elements and laser-cut wooden stamps, which were then hand-printed using neon green screen-printing ink, making each piece unique. Transparent paper and foil create deliberate contrasts between natural and industrial materials. A modular 3×3 grid system ensures visual consistency across all printed elements, including the packaging, an analog recipe-based instruction, and a leporello that contextualizes the project within the broader regenerative design framework.
The visual design combines digital and analog techniques. Scans and macro photographs of plant surfaces and structures were digitalized and translated into halftone design elements and laser-cut wooden stamps, which were then hand-printed using neon green screen-printing ink, making each piece unique. Transparent paper and foil create deliberate contrasts between natural and industrial materials. A modular 3×3 grid system ensures visual consistency across all printed elements, including the packaging, an analog recipe-based instruction, and a leporello that contextualizes the project within the broader regenerative design framework.